Brand and partner benefits
As a distributor you want to expand your business to new channels and as a retailer you want to increase sales with your existing network of retail shops. So in short the goal is to increase sales, ideally with no headache and low risk.
Our retail approach is a wholesome one, covering the entire value chain from production to the touchpoints with the consumers and therefore we coined the term The 5 Cable Candy Success Factors.
The 5 Cable Candy success factors
Starting with the consumer in mind we created a Fresh Brand that is solely dedicated to cable management, opening up a completely new category and sales channels. As a brand you grow (or die) with your premium quality and innovation resulting in an Expanding Portfolio. One of the strengths of classic retail is impulse buying which can and should be triggered by a Head-turning POS Activation catering for all kinds of retail business from SME to large retailers. The backbone of successful business is a flexible and Straightforward Supply Chain and a customer-oriented End-to-end Sales Support to individually help the retailer by understanding its business needs.